The Problem with Prescribing Behavior

Angie Flynn-McIver

Angie Flynn-McIver

For several years, I sent out a blog to readers a few times a week. These posts gave pointers about how to practice, shared relevant stories, and provided a way for people to connect with my coaching approach. In 2022, I wrote my book, Before You Say Anything, which brought many of these ideas together in one place. The blog posts have continued to resonate with clients and readers, and they're useful as a quick reminder, so I'm including them here!

Clients often tell me the advice other people have given them about presentation skills. It’s almost always something that is prescriptive: either “do this” or “don’t do that.” 

This advice is small, it’s too granular. It addresses a single behavior, and it does it in a vacuum.

Do get rid of your filler words

Do make eye contact 

Don’t gesture too much

Don’t use an upward inflection unless you’re asking a question 

There are times when all of this advice is pertinent. There are also times when I coach clients to do the opposite.
Deciding on a specific rule that governs all circumstances is a shortcut. It eliminates nuance and creates predictability and sameness.

Instead, find a more holistic approach. When you consider your intention–the outcome you hope to generate, the relationship you want to create, or the way you hope to make someone feel—you can assess many behaviors together, in context. And more importantly, they’re more likely to lead to the change you hope to make.