“The” Creepiest Word

Angie Flynn-McIver

Angie Flynn-McIver

For several years, I sent out a blog to readers a few times a week. These posts gave pointers about how to practice, shared relevant stories, and provided a way for people to connect with my coaching approach. In 2022, I wrote my book, Before You Say Anything, which brought many of these ideas together in one place. The blog posts have continued to resonate with clients and readers, and they're useful as a quick reminder, so I'm including them here!

You may know that I am a proud Shakespeare geek. I was the Education Director at the National Shakespeare Company for years, and almost nothing makes me happier than a well-acted, well-produced Shakespeare play.

I’m also a big language nerd. Why do words work the way they do? How do they change over time and in different contexts? In another life in a parallel universe, I decided to be a linguist (who loved Shakespeare.)

All that being said, this article, (sent by friend of the blog Joe), is a complete Venn diagram overlap of my interests and enthusiasms. Data analysts figured out what words are used most often in Macbeth, why a surprising word makes the top ten, and most interestingly to me, what impact it has on the audience in the theatre.

If data analysis, language, and/or Shakespeare floats your boat, check this out:

How Data Science Pinpointed the Creepiest Word in “Macbeth”